ikea and globalization
IKEA Company operates in more than 40 countries and thus sometimes needs to move its staff around. IKEA has benefited from the globalization of markets because it has successfully merged national markets. How The Ikea Catalogue Cracked What Domestic Bliss Means In Different Cultures Ikea Catalog Culture Ikea Through globalisation the company can get the best. . IKEA has globally grown into a brand with 230 stores in 33 countries that have generated sales of 177 billion. IKEAs globalization strategies and its arrival in Chinese furniture market. IKEA is one of the best example of a firm successful in both Scandinavian and global market. As a result IKEA is not as Swedish as it presents itself. 232 Free Movement of Labour Globalisation makes it possible for labour to move freely and that is a significant advantage to the company. IKEA offered nearly 12000 items to the home furnishings market worldwide. The p